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Why Do You Need SEO


SEO or Search Engine Optimization is not a task but a process full of tasks which have to be done in a given style and in a given manner. So let us see what exactly is the need to get a website optimized, do we need to or we can stay without it. The answer to this dilemma is you cannot stay without getting your website optimized for the search engines.

A non optimized website is like a book which has been authored very well but the author has not told anyone about the book and expects it to sell. So now you may be able to correlate what exactly happens to a site which has not been search optimized. The main idea behind SEO is to make sure that both search engine robots and the users have an easy reach to and effortless navigation of your website.

With the proliferation of internet and increase in the competition amongst e-marketers, need for SEO is growing by the day. Though the present day search engines have high levels of intelligence but the same can be applied only if the navigational flow of the website is maintained by proper optimization. SEO helps in geo-marketing of your product, along with giving appropriate titles to your images which are difficult for the search engine to interpret. A well optimized portal will always have higher ranking in search results as compared to a non optimized portal.

The process of optimization will involve the following:

  1. Creating or manipulating the content of the website so as to contain relevant keywords which are usually searched by the clients/users of the website. For e.g instead of writing ‘climate control device’ one can write air conditioner which is a much more searched keyword.

  2. Coding or debugging the website so as to reduce any HTML or coding entries. Creation of clear heading and sub heading. Reducing any content which may be unnecessarily delaying the loading of the portal.

  3. Checking all the outward links on the website to detect and remove any dead ends or loops in the website.

  4. Building a trust worthy site by ensuring no plagiarism in the content and proper security certifications in case commercial activity is involved.

  5. Checking for any malwares or bugs attached to the website which may lead to leakage of client information and hence resulting in loss of reputation of the company.

  6. Social tagging is a very important aspect. Hence linking the website to social networks like FaceBook and Twitter is gaining importance. At the same time the respective FaceBook page should have activities that interest the desired audience.

We at DataPlusValue provide excellent Search Engine Optimization (SEO) facilities to our clients. We follow the laid down industry standards and procedures to ensure that search engine crawls your website without any glitch. SEO Services are also provided for mobile websites in addition to desktop websites.

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